Are you a blog-less freelance writer?
If your answer is “yes”, you might want to reconsider that decision (and consult The Write Life’s handy guide to starting a blog).
Us freelancers have a lot to deal with. With hefty administrative workloads, endless project scoping and delivery, customer management and more, it often seems like the work just never ends.
Carving out time for vacation, to spend time with friends and family, and even just for a good night’s sleep isn’t always the easiest to do when you’re operating a full time freelance life.
So creating a blog to maintain on top of all that work surely seems like it’s outside the realm of reasonable possibilities, right?
Well, not quite.
I won’t go so far as to claim that blogging doesn’t take a lot of time (it takes about as long as it takes you to write and edit 1,000 words of content) but it certainly isn’t as complex as you might originally think it to be. Learning how to start a blog and actually executing on that is easy. After the initial setup, your next step is to simply write.
Plus, blogging isn’t just one of those ticky-box items you check off your to-do list. It’s way more than that. Blogging is an invaluable tool that could very well be the fuel that boosts your freelance business far beyond what you ever expected possible.
Here are eight reasons every freelance writer needs a blog.
1. Blogs are built in portfolios
If you’re trying to sell yourself as a freelance writer, your blog will definitely do the trick.
Blogging on your own site displays who you are as a writer and as a contributor within your community. Sure, your website will display work you’ve written for other clients, but your blog uniquely shows your natural writing style without pressure or outside influence.
Let your potential clients peruse your writing in its natural habitat, and get a taste for who you are as a writer through your blog. If your writing fits their style, you’ll be more likely to land a contract with them.
2. Blogs helps you build niche authority
When you’re perceived as an expert, you’ll fare well as a freelance writer. It’s truly that simple.
Clients want to hire someone who’s well experienced and has the necessary skill set to create content that converts. When you contribute highly valuable content within your niche, your clients will start to envision you providing that same level of success to them.
Higher niche authority allows you to land more clients, increase your freelance rates, and it opens the door to new opportunities you otherwise wouldn’t have been privy to.
3. Blogging shows that writing is your passion, not just your job
Sure, we can all head to the next freelance job board and land a few projects writing for various different websites and magazines.
But when you write for your own website, your passion for writing truly shines.
There’s a difference between someone who writes purely for a paycheck and someone who writes because they really, genuinely love to write. Passion sells, and maintaining your own blog will help display your unique passion.
4. Blogging helps boost your search engine rankings
One of the fundamental goals for creating a website that “converts” and lands you more clients is to appear higher in search results.
A great way to increase your search result rankings is to produce unique, highly valuable blog content.
5. Your blog is a marketing tool
Target your ideal clients by writing blogs they’d be interested to read.
Blogging is free marketing, and it could definitely be the tool that attracts long lasting clients and creates that lucrative new revenue stream you’ve been looking for. The more you blog on topics your potential clients benefit from, the greater the likelihood they’ll trust you and purchase your services.
6. Blogging teaches you about critically important aspects of business online
As a freelance writer, you might not have placed heavy emphasis on the entrepreneurial aspects of making money online, or making money anywhere. When you start a blog online, you start to develop a highly valuable set of skills your next set of clients might expect you to have. Plenty of freelance writers know nothing about search-engine optimization and other extremely important online marketing tactics.
Blogging provides you the foundation to learn and put into practice all of these skills that will set you apart and help you land that next big project.
7. Maintaining a blog helps you exercise that all-important writing muscle
Even seasoned freelance writers experience dry spells at times.
Rather than taking a breather from the work and allowing yourself to slide into a slump, keep the groove going by frequently contributing to your blog. Set a schedule and stick to it even if it’s only to write a few quick posts.
Maintaining a blog will help you exercise your writing muscles and stay fresh and avoid writer’s block for your next project. When the work picks up again, it will be easier to transition back to your normal workflow if you never stopped!
8. Blogging is great freelance networking tool
The more you blog and get yourself out there, the more you network!
Guest posting, for example is a great way for freelance writers who blog to get themselves out there and meet fellow freelancers. Networking with other freelancers, especially those who might want to outsource work to you (like web designers), can only ever help you. You never know when someone will refer you work or pull you into a project!
Will you fail to find success without a blog? Nope. But here’s what you WILL miss out on: plenty of opportunities to find new clients, grow your business, and network with other successful freelancers within your niche.
So, are you ready? Take the leap and get to blogging!
Have you found freelance writing success through blogging? Share in the comments below.
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