7 Easy Things You Can Do Right Now to Get More Blog Traffic

7 Easy Things You Can Do Right Now to Get More Blog Traffic

This article is excerpted from Chuck’s book, Create Your Writer Platform.

GIVEAWAY: Chuck is giving away a copy of his book, Create Your Writer Platform, to a random commenter. Comment within two weeks to enter! (Must live in US or Canada to win.) (Update: Williesha won!)

So you’ve been blogging for a while, you post on a regular schedule for a budding readership, and you’re sharing valuable content. Now what?

Once you have an established blog with consistent posts, it’s time to examine how to get maximum impact from your site. Make the most of the eyeballs that land on your blog to draw attention to your work. After all, the goal of blogging is to showcase your writing abilities and other services, right?

Here are seven easy ways to make sure each of your posts gets as much exposure as possible.

1. Don’t let readers get away easily

Have links at the end of each post for related reading. If someone is reading your latest post called “How to Price Your Watercolor Paintings,” they obviously have some interest in the subject matter, so guide them to related content on your site to collect more page views.

At the end of each post, point out and link to past posts on similar subject matter. The goal is to have a visitor bounce from post to post, ping-ponging around your site. The longer they stay and look around, the more they get to your know you, your ideas, your thoughts and your brand.

Remember that it’s very tough to attract new readers. When one stops by, entice them to stay as long as possible.

[bctt tweet=”It’s tough to attract new readers. Entice them to stick around, says @ChuckSambuchino”]

2. Go back and optimize old posts

When you’re several months in and are starting to get the hang of what works for your blog, you’re going to notice how messy and poor your old posts are. When you have blogging downtime, look through past posts and improve them.

If there’s no image, add one. If there are no links at the end, include some. If you think a column could be even better with a simple sidebar, add it. There’s a good chance that your current posts have a newer, more visually pleasing format. Make sure to alter older posts to match this improved layout.

3. While you’re at it, straight up recycle old posts

It’s likely that some of your early blog writing is excellent, but virtually no eyes saw it because your site had little traffic. So feel free to recycle and reuse that content.

One option is to repost the content at the top of your blog again. I’ve done this several times and called it a new series named “Blast From the Past.” You could also tweak an older column into a guest post for another site.

Quick note from Chuck: I am now taking on clients as a freelance editor. If your query or synopsis or manuscript needs a look from a professional, please consider my editing services. Thanks!

4. Make your most popular posts easy to access

If it’s possible and you have some impressive posts to share, think about listing your “greatest hits” down the side of your blog. That way, any new visitors can easily move through your best content and quickly see you’re an expert with great information.

5. Invite quality guest content

Why do you have to be the only one writing for your blog? Other writers who don’t have a blog of their own are looking for places to share their thoughts. Accept their quality posts with pleasure. It’s free content! You get to run it with hardly any work on your part, rather than composing another column of your own from scratch.

Try to find a few recurring guest contributors who can consistently provide you with quality columns to run. The more content you have on the site, whether by you or others, the more you’ll turn up in Google search results and draw people to you.

6. Speaking of Google, do yourself a huge favor and learn about SEO

Go to Google right now and search for something — anything. Google will display the top 10 search results on the first page. But do you ever wonder why Google displays these 10 first rather than any of the thousands or millions of other results?

The reason is called SEO: search engine optimization. Search engines such as Google are looking for different things when they report search results back to you. SEO is a vast topic, and plenty of it can get technical if you really want to dig deep, but here are three quick tips to getting more page views through search engines:

a) Make sure you have a clear, straightforward headline rather than something generic or a pun. If your post is all about how to change a tire, simply call it “How to Change a Tire.” After all, isn’t that exactly what people will search for when they need help? If you title your post with a pun (“Tired Days Are Here Again!”), it’s no surprise that people won’t find it in a search. Consider which of these following two titles will get more hits: “Meet Mollie the Agent,” or “Literary Agent Interview: Mollie Glick of Foundry Literary.” Obviously the second one is a better choice because it contains more key terms people will use in their searches.

b) Use keywords in your title, subheads and text. If people want to attend a writing event, imagine what they will search for when using Google: “writing conference,” “writing event,” “writing retreat,” “writer’s conference,” etc. The terms are all similar yet slightly different, so try to use as many as you can in your text. That way, Google will see you’re using a variety of relevant terms and process that your post is likely of value, moving it up in the results.

c) Add images to your post. While they make a post look more pleasing to the eye, they also help with SEO.  For example, in a post on how to change a tire, titling the images How-to-Change-a-tire.jpg and Changing-a-tire-fast.jpg, adds more elements and words for Google to scan when it incorporates you into its results.

7. Use numbers, subheads and bullet points

Yes, you want your post to have great writing and provide value. But how you present said good material matters, too. People will have a greater impulsive desire to read your writing if you make it visually pleasing and present information in bite-sized, easy-to-process chunks.

A quick, obvious tip is to use numbers. Everyone loves posts with numbers, such as “The 10 Best Quarterbacks of All Time” or “44 Crazy Facts About Disneyland.” If your post doesn’t have numbers, break up the text using subheads and bullet points to give people different places that they can jump to around the column. If your post is just one big block of text, then a reader who becomes disinterested will have no choice but to leave your site.

Let us know in the comments: How do you help more readers see your blog posts?

Don’t forget to comment to be in the running for Chuck’s book giveaway! You could win a free copy of his latest book, Create Your Writer Platform. (Update: Williesha won!)

Other TWL Guest Posts by Chuck Sambuchino:

  1. How Successful Authors Use Social Media to Sell More Books
  2. The One Big Reason Some Blogs Succeed, While Others Crash and Burn
  3. When Can You Call Yourself A Writer?
Filed Under: Blogging

116 comments

  • Jamie says:

    Great information! I didn’t realize that what I title my picture files on my computer would transfer to a Google search. I recently started going through older posts to clean them up and supply links to them. Obviously, I’m still learning, so thank you for the helpful information.

  • Ellen Mulholland says:

    I love happening upon your words of wisdom!
    I have always been reluctant to rewrite old pieces. However, you’ve now given me “permission” to improve and update old posts.
    This ought to keep me busy all weekend!
    I’ve been adding links to direct traffic around my site, but now I will go back and add links to old posts that point to newer ones.
    Great tips, Chuck!
    Thanks,
    Ellen

  • Armand Rosamilia says:

    Excellent post! Such common sense things we, as bloggers, sometimes forget. Will be printing it and using it as a checklist for the future so I never forget what works.

    Armand Rosamilia

  • teachermom says:

    It’s good to know it is not cheating to recycle old blogs! Thanks

  • Barbara McDowell Whitt says:

    Heather, in its Layout section, the Blogger blog platform has an “Add a gadget” small gray mailbox emblem that I have installed to appear with each of my nightly posts in my blog, A 1961-65 Park College Diary. Clicking on it enables a reader to send the post to a friend and provides space to add a message.

  • Alison says:

    Fab article! The writer in me loves the ‘Tired days are here again’ title. Great to be reminded that it may not achieve what you intend. Imagine doing a Google search to get help for chronic fatigue syndrome and you end up learning how to change a tire!

  • Christopher Galbreath says:

    I can see this working for a lot of blogs. I looked at it to see if I could adapt any ideas to my site, but most of these would have little to no effect for me… seeing as my ‘blog’ happens to be a webcomic. SEO has already had little effect (as even searching its title alone has it near the top of the page, SEO really does not have much effect on webcomics unless people are searching for the title specifically), and images are already the focus of it.

  • Tam Le says:

    Great post. Will be using these tips for sure. Thanks!

  • Rebecca J. says:

    Thank you so much for posting such excellent advice. I am not new to blogging, but I am new to honing in on the audience trafficing.I am going to look all of these tips over again and do some blog “decorating.” It never hurts to freshen things up a bit and to reuse ‘n recycle our previous works. If I were to win this book, I can guarantee it will be put to good use 🙂 Thanks again!

  • Christine says:

    Thanks for sharing these. Great tips!

  • Yvonne Ventresca says:

    Thank you for the interesting blogging ideas — I hadn’t read any of these before, and they seem simple enough to implement.

    Yvonne

  • Zaharaddeen Ibrahim says:

    Thank you for sharing the information. It’s a great asset to us.

  • Sara says:

    My sad little blog could definitely use these tips. Thanks!

  • Sherry Bryant says:

    Hauoli Makahiki Ho, everybody–Happy New Year! Like Bonnie Dawson, I am a hold-out of blogging, pretty much for the same reasons. Not that I am not ready yet. Like everything else on the internet, everything takes so much time. It’s taken me an hour to get this far today, even though I learned from the last writer’s conference I attended that I don’t have to blog, , etc. but once a week, or whatever time I find to dedicate to it. My feelings aside, I like dating everything, posted comments included, and all the reasons mentioned above for doing it make sense. If memory serves, Chuck talked about Platforms and such the last WD conference I attended a while back. Glad he’s published this article. So timely. Thanks, Chuck

  • k.arla says:

    Very nice – thanks for the load of tips!!! As a newbie it makes me feel like I did everything the other way around *lol* – but this will help me hopefully 😉 Thanks for sharing!!!

  • G. K. Bostic says:

    Thanks for the helpful tips!

  • Amy says:

    Great tips! I’m getting some traffic to my blog, but not much. I wish I knew how to get more comments. I’m showing increased visitors, but few comments. I haven’t been writing this blog for long, so I know I have to be patient. Thanks for the great post!

  • Kirtida Gautam says:

    Chuck has a skill of explaining things so brilliantly that every task seems doable. He is a great teacher. These days, I am learning tons of things following his book “Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author” It’s a book every writer MUST read.

  • Benjamin says:

    I love this topic. Thanks for sharing! I have a few different blogs with different topics, but I’m considering one central blog for everything. Love blogging, so this post was very practical for me.

    Thanks!

  • to create website traffic says:

    I actually enjoy the written content you have on your page it truly has helped me out a lot thanks

  • Ben Oliveira says:

    Nice content!
    It’s always good to learn more about how to keep our readers, since bloggers lost audicence to Youtube.