5 Strategies to Grow an Epic Blog

5 Strategies to Grow an Epic Blog

Building an online writing business can be a challenging process, but the rewards are worth the work it takes to overcome the obstacles.

Figuring out how to navigate the sea of information and tactics is tricky. How do you even begin to launch a blog, grow an audience, and find clients?

Here are five lessons I’ve learned as I went from blogging rookie to my current role as a senior copywriter. Hopefully my experience can make your road to blogging success an easier one!

1. Write well

This is a no-brainer, right? Your content needs to provide value to your reader.

It’s crucial for digital writers to learn how to explain complex subject matter in plain speech. Most readers simply want a question answered. Do it well and your readers will remember you and recommend you to others.

2. Build your skill toolbox

However, relying solely on your writing skills is a recipe for disaster. This advice has nothing to do with your writing ability; it’s a testament to how many other skills you’ll need to find success.

If you want to make a living writing in the digital space, you need to learn SEO (Search Engine Optimization). It will help you boost traffic to your work and run with the big dogs online. There’s a ton of information on SEO; check out blogs such as or to get started.

Another great thing to learn is some basic HTML and CSS coding (and PHP if you use WordPress). It’s not essential, but it can be a huge help — particularly if you’re running your own blog. You’ll be able to easily solve the small problems that pop up when managing your site. Try to get started with free training.

3. Know your audience

It doesn’t matter how wonderful you think your content is: if your reader can’t relate to it, they’ll ignore it.

Any time you sit down to write something, consider who will be reading it. Think about the questions they might type into a search engine to find this article. Then craft your article to speak to that person and answer their questions.

Address their needs and their concerns using language they understand and can relate to. Keep things simple by avoiding industry jargon or, if you have to use it, be sure to explain it in simple terms.

4. Keep things tidy for easier editing

Writing is a creative process and creativity is messy. Ernest Hemingway recommended that writers “write drunk and edit sober”. While that advice might work for your upcoming adventure novel, it’s likely not the best practice for blogging.

Starting with an outline for your article will help you keep your focus and write more effectively. Write with a focus on brevity and economy of language — be concise.

Don’t just edit once and call it a day; do it three or four times. I like to write a piece, edit it, then do something else for a bit before coming back for second and third edits. The break gives me fresh eyes and helps me spot things I didn’t catch earlier.

5. Make it a labor of love

Don’t start a blog because you want to make a million dollars. Start a blog because you have a passion about a subject and want to share it with the world.

share your passion with the world

The enthusiasm you bring to your writing is infectious and will help you to build a following of engaged and interested readers.

What strategies have you used to help you launch and grow a blog?

Filed Under: Blogging

Featured resource

This ebook by Darren Rowse will guide you, day by day, through your first week of blogging so you can make the most of those critical first few days.


  • Razwana says:

    The final point is golden, Josh. Once I started seeing where the fun way, and not where the money was, the money actually started coming in.

  • Katya says:

    I’m so glad you mentioned that blogging should be a labor of love. It’s a tricky one for all writers, I think, because we don’t really have the option BUT to have an epic blog (or nobody will take you seriously). Yet at the same time, if you’re blogging just because you have to/because it will increase revenue, the blog is going NOWHERE in its digital life.

  • Fiona says:

    Your #4 is spot on! Oftentimes we think that editing our work just once is enough. But we must not be afraid to edit, delete, edit, delete, etc. A writer is like a sculptor that chips away at a marble block until just a small piece is left standing. But that small piece is a perfect work of art.

  • Sharon says:

    Agreed! Editing is a rinse-and-repeat process. Also, following other blogs and participating in conversation is a great way to find out what people are talking about.