Guest Blogging Spotlight: One Woman Shop

Guest Blogging Spotlight: One Woman Shop

The Blog:


Editor: Sara Frandina

Contact Info: [email protected]

Topic: Creative entrepreneurs who are launching and running one woman shops, whether they’re side hustles or full-time businesses. The site focuses on bootstrapping, productivity, digital tools and access to a tight-knit community of go-getters.

“We welcome submissions from any and all One Woman Shops — that is, female solo business owners and side-hustlers,” explains Sara in the contributor guidelines.

Target audience: Female solopreneurs both starting and growing solo businesses. Their motto: “Going at it alone shouldn’t be lonely.”

Compensation: No, One Woman Shop does not currently pay for guest posts.

Other perks: “Contributors to One Woman Shop get a byline and a two-to-three sentence bio with one or two links that can promote their own work or sites,” explains Sara.

“We also share all posts amongst our social media channels and often repurpose posts into other forms of content.”

What kind of posts they like: “One Woman Shop topics fall into a broad range of categories, from operations (legal & finance) to productivity, and marketing (design, development, social, PR, email) to motivation,” says Sara. “All posts are geared toward female solopreneurs or freelancers starting or expanding their businesses.”

“We will publish occasional basic tutorials, but generally posts should be geared toward savvy readers. Think: pieces that are actionable and give readers insight into something they hadn’t previously thought of,” she advises.

Their editorial calendar is made up of monthly themes (as listed on the contributor guidelines page) so be sure to review the current month’s topic before submitting your idea. This also gives you a good starting point when coming up with timely topics.

Want to submit for the end of this month? April’s theme is “Collaboration and Hiring.” Looking further ahead, submissions for May should focus on the theme of “Creative Marketing For Your Solo Biz.”

Examples of three posts that have done well:

What you can do to help the editor say YES: “Interact with the community beforehand — comment on posts; share posts you like. When you’re ready to contribute, submit a solid, bulleted outline that clearly defines what you’d like readers to walk away with. (And please, submit via Google Docs!),” says Sara.

Lead time: Your post could run anywhere from two weeks to several months after submission, depending on how it fits into the themes of One Woman Shop’s editorial calendar, “though we do our best to work with the schedules of our contributors,” explains Sara.

Google Page Rank: 3

What’s Google Page rank? In basic terms, it’s Google’s assessment of your site, from 1-10, with 10 being best. You want to guest post for sites with high page ranks because when that site links back to your blog, it boosts your SEO.

Featured resource

Jon Morrow explains how to use the power of guest blogging to catapult your blog to success.


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