We review ebooks, courses and tools for writers, so you can make good decisions about how to invest in your writing career.
Update: Simple SEO is now offered as part of the .
About the creator: Nathalie Lussier is a digital strategist and online marketer whose key focus is helping businesses succeed online by getting more traffic, subscribers and sales. At the beginning of her career, she launched a website that now receives more than 750,000 visitors every year, along with one million page views.
Price: $97, which includes four self-paced video tutorials with downloadable slides, as well as three bonus videos.
Who It’s For: This course is for any online business owner who wants to increase their search engine results and ranking, make their business more visible and increase their income.
If you’ve been struggling to understand the basics of SEO and how to optimize your website or blog to get more traffic, you need this course. Nathalie breaks down the art and science behind search engine optimization and shares her advice in simple terms.
What It Will Help You Do: This course will guide you through an audit of your website, to determine where it’s lacking as far as SEO. It will show you how to write for your ideal audience but still create content that’s search engine friendly. You’ll also learn the exact plugins to install, how to use them and why SEO is so important.
Additionally, Nathalie will teach you how to use Google Keyword Tools to locate the best keywords as well as finding out the competition for each. You’ll also get a basic understanding of how to use Google’s Webmaster Tools, the Alexa Toolbar and many more resources she uses to maximize SEO.
What’s Included: Once you get access to the Simple SEO dashboard, you can view:
- Four video lessons (Introduction, Onsite SEO, Offsite SEO, 10-minute Quick Start)
- Three shorter bonus videos
- Downloadable slides
- Audio versions
- Direct links to resources mentioned in the videos
You’re welcome to watch them all at once, or pace yourself over a few weeks. I found the videos so helpful and interesting that I watched them all in one afternoon, then started making the changes and updates the next day. You’ll also get access to the slides and audio if you prefer a different learning format.
The Best Part: Nathalie shares a quick “SEO 10 Minutes a Day” routine that you can implement each day to ensure your site gets the best results possible for your keywords. Another cool perk is getting access to the private Lussier Media Facebook group, where you can ask her questions and interact with other business owners.
What Would Make It Even Better: There aren’t any actionable steps, worksheets or a timeline to help motivate you. I work best when I have a deadline to meet, or at least an outline. It would have been nice to have a checklist of everything she talked about so I could go through the list and make sure my site was properly optimized.
How It Changed My Life: It took about a week to go through my entire site, install the right plugins and optimize the images, keywords and other components. After making the changes that Nathalie suggested, I noticed an immediate uptick in traffic for my site. And within the past four weeks, my site has seen an additional 2,000 unique visitors above my usual monthly average.
I spent extra time optimizing a few choice pages on my blog to see how they would perform after making the changes. I now rank on page 2 of Google for a specific long-tail keyword, up from page 4, and have seen a 20 percent increase in affiliate sales from that page.
I’m still going through my site and focusing on specific pages to enhance their conversion rates. One thing I learned is that a single page on your site can have a Google Page Rank of 4 while the rest of your site is a 2. That one page can pay your bills if you do it right. So don’t get overwhelmed by the thought of having to put everything she teaches into action all at once; focus on one or two crucial pages.
Our Recommendation: In my experience there isn’t a better course or program out there that plainly explains how to optimize your blog and see results quickly. SEO doesn’t have to be complicated, and the way Nathalie breaks it down makes it simple to understand and implement. And since you have free lifetime access to the videos, you can revisit and rewatch them any time you need to.
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