3 Social-Sharing Tricks to Optimize Your Next Blog Post

3 Social-Sharing Tricks to Optimize Your Next Blog Post

You write blog posts because you want links to your site to spread across the internet, right?

If people share your posts on social media, that means more traffic to your site, more conversions and more profit. (Ideally!)

But how do you get people to share your content?

Obviously you have social share buttons somewhere on your site. You might even include a call-to-action at the end of your post to get people to share it.

But is there more you can do to optimize your blog posts for social sharing? Yep!

Here are just a few tricks to getting more social shares.

1. Use Click to Tweet links

Click to Tweet is a service that allows you to create custom tweets.

Users simply click the link, and it opens a Twitter window where they can easily tweet the message you’ve prepared for them. (They can also edit and personalize the message before tweeting.)

So let’s say you shared an awesome statistic or said something worth quoting.

Place that in your custom message with a link to your blog post and your username, generate a link, and insert it into your post with anchor text like, “Tweet That Stat!”

Click to Tweet allows you to try the service for free, or you can upgrade to track your link activity of unlimited links.

Personally, I use the social sharing WordPress plugin Social Warfare. They have tons of amazing features, including a built-in Click to Tweet function. But what makes them better is that you can choose from a variety of styles to make the tweet stand out and get more people to share it.

Plus, you can easily set up the custom links right from your WordPress dashboard.

Here’s what it looks like in a real blog post:

social media for writers

The actual tweet that goes out includes the message the link to the blog post and your username.

This is a great way to drive shares because it doesn’t take much effort on the reader’s part, and it gets them to share thought-provoking messages while you have their attention on that specific topic.

Tip: When creating custom tweets, you can include a link to a photo on Twitter, and that picture will show up in the tweet. Here’s how to create custom tweets with images.

2. Enable pin-it buttons on images

Pinterest is a great social network for attracting new readers, especially if you’re writing about visual topics such as beauty, crafts, interior design, or cooking. (Other industries can drive traffic through Pinterest, too, so don’t write it off just because you’re not a food or beauty blogger.)

To make it easy for readers to share your featured image or other visuals scattered throughout your post, add a Pinterest button to your site that appears when you hover over the image.

If you’re on WordPress, it’s easy! Simply install any Pinterest Pin It button plugin, configure your settings, and you’re good to go!

social media for writers

All that said, you want to make sure you’re using high-quality images that will entice people to share on all social networks.

Not only will this increase direct shares of your blog posts, but your posts will perform better on those social platforms. If you’re on a budget, it’s easy to find free images on sites like Pexels or Pixabay and customize them with software like Canva.

3. Optimize your title and meta description

When someone shares your blog post on Facebook, LinkedIn, Google+, or other social platforms, the site automatically pulls the title and meta description for the post.

That means you have to optimize this information for social media.

Make sure your blog post headline is catchy and short. If it’s too long, users won’t see the full title. You usually want to stick with less than 70 characters in your blog post title.

The same is true of your meta description. However, it can be longer than the title, so it gives you some more room to capture people’s attention. Meta descriptions are usually 155 characters or shorter.

A plugin like Yoast SEO makes it easy to add meta descriptions. Keep in mind that your title and meta description will also show up in search engine results as well.

If you want something different between search engines and social, there is a way around that.

I mentioned Social Warfare earlier. The plugin actually lets you add a custom social media title and description separate from your other metadata so you can further optimize your posts for social sharing. It’s worth checking out if you’d like the versatility to customize your messages for social media.

Here’s what it looks like in WordPress:

social media for writers

By drawing attention to social sharing through Click to Tweet links, making it easy to share on Pinterest, and optimizing your metadata for maximum social impact, you should see more social shares from your blog and traffic to your blog.

Which social sharing tool mentioned here will you use first?

Filed Under: Blogging

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15 comments

  • Shannon says:

    Oh my gosh I am going to use them all!! I already use Yoast SEO and love it! But I don’t use any of the others! I am going to start with pin it! Thanks for the tips!

  • Samson says:

    I have always wanted to know how they do this; the click here to tweet thing. At last I am here Thanks Alicia.

  • Jason Bougger says:

    Thanks for the refresher! I keep meaning to set up Click to Tweet on my site and haven’t done it. Haven’t tried Yoast SEO, but I’ll give it a look too.

  • Patricia Weber says:

    I have click to tweet, the pin-it buttons AND Yoast. Yoast is so confusing and I am glad you mentioned the meta-description. Looks like I need to change how I use that: it CAN be different than the title you say?

    Thanks.

    • Ninja Team says:

      Yes the meta-description can give much more info than the title. Try to make it appealing as much as possible and you’ll win!

  • aadryanaa says:

    I already use 2 out of your 3 social sharing tricks and I love them! Going to install Click To Tweet ASAP 😀

    I also use a plugin called Simple Share Buttons, it’s non-invasive and it engages people to share articles on different social media platforms. I totally recommend it (unless there’s a better plugin out there I don’t know about yet 😀 )

  • Andy Johnson says:

    I never used click on tweets. Sounds interesting. Would try definitely.

  • daisy nosh says:

    Hi,

    I knew about optimizing meta title and descriptions but didn’t know how Pintrest and Twitter can be helpful for optimizing the blog posts.

    Thanks for sharing this….

  • Ninja Team says:

    Thanks @aliciarades. These practices are so practical!!

  • Rebecca Weber says:

    I keep seeing Click to Tweet but hadn’t thought to do it myself. Thanks for the suggestion!

  • Emily says:

    Super helpful! Thank you!

  • Emily says:

    Super helpful! Thank you – I’ll get on this asap.

  • Run 2 says:

    I have always wanted to know how they do this; the click here to tweet thing. At last I am here to say thanks Alicia.

  • moongirl says:

    Great article, thank you. Looking into Social Warfare next. 😉

  • pavansannala says:

    Thanks for the refresher! I keep meaning to set up Click to Tweet on my site and haven’t done it

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