What Does a Literary Agent Want to See When They Google You?

What Does a Literary Agent Want to See When They Google You?

If you attract an agent’s interest and they want to know more, Google is their next step. An agent typically investigates a client before offering them representation, understandably. If you’re pitching nonfiction and touting a writer platform to help sell books, then a Google peek becomes even more important.

But don’t take my word for it. I asked agents themselves how they use Google, and what they’re looking for when they do. Here are their responses:

“If you provide your website, or say that you are on Twitter or Tumblr, I will look! I always research possible clients, not only to see what they’ve been working on, but also to see if there is a lack of information on the Internet, or potentially controversial or harmful information. An editor will Google the author, and I don’t want to be caught unawares as to what they might find.”

— Roseanne Wells (Marianne Strong Literary Agency)

“I do use Google at times to get more information about people who have queried me. I may be looking to verify information in their query or to check on their professional background. I also have a pool of sources who can verify the veracity of someone’s book, no matter what it’s about.”

— Gina Panettieri (Talcott Notch Literary Services)

“Yes, definitely. I’m looking for a presence online (managing what pops up when someone Googles your name is very important!). If I see a Twitter/Facebook/blog/website (not necessarily all of those things), it lets me know that the author is engaged online and what kind of savvy they have. A publisher will really want the author to help (a lot) with promo, so if the author isn’t already active in the spaces where that will happen—i.e., social media—then I know it’s going to fall to me to teach them to use social media and harangue them into using it.”

— Meredith Barnes (formerly of Lowenstein Associates, Inc.)

“I do Google prospective clients. I want to see how present they are on the web, if any dirt comes up immediately, or if there is anything interesting that the author hasn’t mentioned in their correspondence with me. I often find some bit of information that helps inform my decision—usually in a good way.”

— Bernadette Baker-Baughman (Victoria Sanders & Associates)

Sign with a literary agent

“I always Google prospective clients. I like to see how active they are online and what news outlets have featured them (the more, the better). I also look for their personal website, a blog, how active they are on Twitter, etc. I even use tools like Tweetreach and Klout to see what kind of impact their social networking has. I would expect any editor who receives his or her proposal to do the same.”

— Alyssa Reuben (Paradigm Literary)

“I always Google potential authors before signing them up. I need to know how well received they are by the audience they are hoping to write for. Unfortunately you can’t take at face value what people say in proposals. You have to validate information.”

— Regina Brooks (Serendipity Literary Agency)

Quick note from Chuck: I am now taking on clients as a freelance editor. If your query or synopsis or manuscript needs a look from a professional, please consider my editing services. Thanks!

“I always Google. Always. Usually at the query stage. I’m looking for how that person presents him- or herself online. Are sites updated? Are they sloppy or professional? Are they complaining about agents and publishing? (That’s a red flag.) I’m also looking at whether I can find the person at all. Sometimes I can’t, and that’s almost always an instant pass.”

— Laurie Abkemeier (DeFiore and Company)

“Sure — I’m looking for how they present themselves, anything that’s raised my curiosity in the query letter, anything that smacks of excitement around them or their subject. I’m not usually looking for something that may have been swept under the rug, but occasionally I do see something that makes me think, Okay, this is a pass.”

— Stephany Evans (FinePrint Literary Management)

Quick note from Chuck: if you’re looking for a writing conference, perhaps one of these below is in your neck of the woods. I’ll be presenting at the following events in 2019:

  • Feb. 23, 2019: New Orleans Writing Workshop (New Orleans, LA)
  • March 2, 2019: Minnesota Writing Workshop (St. Paul, MN)
  • March 8, 2019: Alabama Writing Workshop (Birmingham, AL)
  • March 9, 2019: Atlanta Writing Workshop (Atlanta, GA)
  • March 9, 2019: Pittsburgh Writing Workshop (Pittsburgh, PA)
  • March 29, 2019: St. Louis Writers Conference (St. Louis, MO)
  • March 30, 2019: Kansas City Writing Workshop (Kansas City, MO)
  • April 13, 2019: North Carolina Writing Workshop (Charlotte, NC)
  • April 27, 2019: Seattle Writing Workshop (Seattle, WA)
  • May 4, 2019: Michigan Writing Workshop (near Detroit, MI)
  • May 4, 2019: Writing Conference of Los Angeles (Los Angeles, CA)
  • May 11, 2019: San Diego Writing Workshop (San Diego, CA)
  • May 18, 2019: Cincinnati Writing Workshop (Cincinnati, OH)
  • June 8, 2019: Florida Writing Workshop (Tampa, FL)

The giveaway for Chuck’s book Create Your Writer Platform is now over. Thanks for all your comments. Congrats to DeiDei Boltz!

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290 comments

  • Sarah says:

    Such an old article, but I have to comment.

    This troubles me. What if you write under a pen name? I don’t want my fantasy novel coming up when people are googling me for my non-fiction content. I know agents are busy, but it does frustrate me that they assume that just because you choose not to have social media accounts that you are somehow incapable of using them when the time comes.

    I have built numerous websites and collaborated with people on how to use social media for their businesses. Yet I have no presence online because I’m a private person.

    Oh well. I guess we just have to pine for a world that wasn’t run by extroverts.

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